The other day I had a piece published in the Globe and Mail about the shortcomings of Canada's Food Guide.
The individual is under the belief that other people present will or should intervene.Thus, the individual does not perceive it as his or her responsibility to take action.Diffusion of responsibility occurs in large group settings and under both prosocial and antisocial conditions.In prosocial situations, individuals' willingness to intervene or assist someone in need is inhibited by the presence of other people.Apparently the marketers behind Aquamantra believe that the secret to selling water is to enhance it with "Energy". It is the "energy" infused to the water by their labels that have self-affirmation "mantras" like, "I AM HEALTHY", "I AM LOVED" and "I AM LUCKY" stamped prominently on them.
Here's a great quobesity straight from the site, "The thoughts inherent in those words permeate the liquid, influencing the taste and beneficial properties of the water.
Group psychology can also influence behavior positively; in the event that one bystander takes responsibility for the situation and takes specific action, other bystanders are more likely to follow course.
This is a positive example of the usually-pejorative herd mentality.
The phenomenon tends to occur in groups of people above a certain critical size and when responsibility is not explicitly assigned.
It rarely occurs when the person is alone and diffusion increases with groups of three or more.
As a result, they are less likely to feel responsible for any antisocial behavior performed by their group.