The experience begins right at the entrance where clients are welcomed by a valet and ushered in the Atelier which is conceived to comply with aesthetics and functionality of traditional tailoring ateliers: an apartment cum workshop with the public and working areas connected yet separable.
Walter Gropius’s words during 1934 Volta congress in Rome resonate strong in Phoebe Philo’s setting choice for her Celine Fall/Winter 2017 show.
It’s not the first time that a fashion designer is fascinated by the visionary ideas of the Bauhaus pioneer for his Total Theater, where the audience was supposed to revolve during the performance, shifting the spectators and the stage area to alter the viewer's scale of values and forcing them to participate in the act.
The space is dedicated to the label’s bespoke service and is locate at the top floor of the Zegna building in Milan’s renowned via Montenapoleone.
The stand-alone project revolves around the idea of intimate elegance with a distinctly Milanese feel and treats its bespoke services with a precise ritual.
Take Izaak Zwaartjes’ artworks that is very close to a fetish mask from Mali and will be exhibited at the Upstream Gallery.
March 15th 2017, marks a pivotal stage for Ermenegildo Zegna, as it announces the opening of the first Bespoke Atelier.
It had a sense of austerity, of deep hope for a better future.
As the model walked in the dry space of Palais de Tokyo, one following the other and randomly walking around the space it felt as a vortex of shapes, volumes and lengths was wrapping up the audience.
But Philo’s masterly created a collection again beautifully lying in the details, revealing its stance dramatically at a closer look.
The collection featured beautiful origami-like seam lines as mimicking the movement of the body and its presence. Natasha Poli storming the catwalk in a blue patent leather blazer with arched shoulders and slim pantsuit.
She was filming a sketch for tomorrow’s show, which she is hosting.